Moor & Mustang

I didn’t start with a five-year plan — I just love country & western style: the boots, the denim, the attitude. Living in Devon, I struggled to find Western clothes that weren’t costume-like, overpriced or impractical for everyday British life. So I decided to make them myself — sketching, sourcing, obsessing over fabrics, fits and details until Moor & Mustang became real. After years of putting everyone else first, this is something that’s mine: a British brand with a Western soul, making quality, comfortable, wearable clothes for real people and real life. No cowboy costume required. Just bloody good clothes with a little Western attitude. British by nature. Western by choice. And we’re only just getting started.